IAB TCF v2.0

A tracking pixel in Connect can be configured to process user consent in accordance to the IAB TCF v2.0 specification by adding a few parameters and macros to the pixel URL:

a TC parameter with a value of 0 or 1 to signal if consent should be checked
a gdpr parameter with a value of {GDPR}
a gdpr_consent parameter with a value of {GDPR_CONSENT_734}

The gdpr and gdpr_consent parameter values are macros that CMPs will look for in order to convey the actual user's consent and must look exactly like above. The CMP will replace these values with actual consent data once the pixel is rendered in a user's browser.

A complete tracking pixel URL, using IAB consent processing could look like the following

https://sandbox.cintnetworks.com/?a=99&i=4500123&e=1&c=1&tc=1&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT_734}

Connect is currently configured to check user consent for the following purposes

Purpose 1 - Store and/or access information on a device
Purpose 7 - Measure ad performance
Purpose 8 - Measure content performance
Purpose 9 - Apply market research to generate audience insights
Purpose 10 - Develop and improve products

For more documentation and explanations regarding IAB TCF v2 purposes, check out the official documentation here

https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/