In-App tracking

In-App tracking using Mobile Advertising IDs

Connect supports tracking Mobile Advertising IDs (MAIDs) with the identity type maid.

The maid type will match on any known identifier type, including IDFA and AAID and hashed versions*.

For example, the tracking id parameter would be id=maid:8b6e911f-b978-415b-a270-0511e2149291.